Yamaha launches official E-bike e-commerce platform in the US
Describing a company as "not doing its job" may be pejorative, but when applied to Yamaha, it may just be a factual description. Yamaha does not have a main business, but in every business Yamaha is able to make it world-class, making it the "other company's company" among enterprises. Constant innovation is the core of Yamaha's business development, in order to build better quality wooden propellers Yamaha made its own generators, generators and then began to build motorbikes, in the field of electric assisted the same, just to build a car can not be satisfied, Yamaha will focus on the sale of products on-line platform.
The year 2023 is a special point in time, as it marks the 30th anniversary of Yamaha's entry into the electric bike sector, and the launch of a new e-commerce platform in the US is a special celebration. The creation of this platform means that Yamaha has achieved further mastery of the sales chain, the platform allows Yamaha to connect with end users in a new dimension, further deepening the brand's relationship with its dealers in the U.S. The website gathers all of the brand's electrically-assisted products and allows consumers to browse all of them online with the ability to place an order, and Yamaha Bicycle, through its network of dealers A click-and-pick-up programme has been launched, giving customers the option to buy online and pick up at their nearest Yamaha dealer.
Drew Engelmann, Yamaha's National Sales and Marketing Manager, said, "While many companies build e-commerce sales platforms, they often overlook the critical role dealers play, at Yamaha we believe in the power of partnership and upstream and downstream collaboration with our dealers and we recognise the important role dealers play in the customer experience."
While Yamaha has been involved in the e-bike market for three decades, the Yamaha bike brand was first introduced to the U.S. in 2017. Yamaha introduced a line of full-suspension e-bikes that were a favourite among consumers in the off-road segment, and followed up with targeted products for different uses such as commuting and fitness.
Yamaha Motor was the first to launch its first e-bike in 1993, fitted with the first generation of the company's iconic Power Assist System (PAS), a world-leading pedal-assist technology at the time that provided a great riding experience, and which was named the "PAS", and was regarded as one of the world's most popular e-bikes. The bike was named "PAS" and was regarded as the first of its kind in the world, and was successfully launched on the market. Since then, Yamaha's motors have also kept pace with the electrically-assisted products to bring riders a better riding experience. To date, Yamaha has sold more than 5.5 million e-bikes globally, making it one of the world's largest OEM manufacturers of e-bikes.
The new Yamaha Bike eCommerce platform will revolutionise the way we do business with our dealers," said Rob Trester, Group Manager of Yamaha's Smart Electric Vehicle Division and Yamaha Power Assist Bicycles USA. Together with our dealer partners, we have the opportunity to reinvent our business and take the customer experience to new heights," and every Yamaha bike is backed by an industry-leading three-year warranty on the frame, motor and battery, as well as parts manufacturer's warranties.
In this aspect of customer experience, Our Gravity are very vocal, after all, service first has always been the philosophy we advocate, and we have reaped the benefits of many new and existing customers who have praised our services!
-Gravity Ebikes info@gravitysz.com 31th/08/23