"Green Cycling Road" in Auto Nation, German Bicycle Market Grows to 7 Billion Euros
Bicycle production in Germany is reported to hit an all-time high in 2022, with 2.6 million bicycles and e-bikes produced. Bicycle production was flat at 900,000 units, while e-bike production was up 20% at 1.72 million units.
Figures from the German Bicycle Industry Association (ZIV) and VDZ also show that since 2020, the output value of the German bicycle parts industry has increased by 55% to 1.6 billion euros.
A total of 4.6 million vehicles will be sold in 2022 compared to 2021, a decrease of 100,000 vehicles, but still an increase of 300,000 vehicles compared to pre-pandemic. E-bike sales have been growing positively, with sales peaking at 2.2 million units in 2022, a 10% increase over 2021.
As the head of the European economy, Germany is one of the largest bicycle countries in Europe, although its bicycle penetration rate is lower than that of the Netherlands and its export scale is lower than that of Portugal. More than 75% of Germans use bicycles. In the past ten years, the German bicycle market has doubled. double, from about 2 billion euros in 2012 to 7.36 billion euros in 2022.
ZIV CEO Burkhard Stork said: "Despite the general reluctance of consumers to buy in the second half of the year, the bicycle and e-bike market has remained at a steady high over the past year. It is particularly pleasing to see the quality and innovation 'Made in Germany' has been a steady and strong driver of the growing e-bike market over the past few years”
Electric Bikes Dominate Mountain Bikes
In 2022, nearly 1 million mountain bikes will be sold in Germany, of which 836,000 are electric mountain bikes, accounting for about 90%.
Leisure and tourism are the main scenarios for the use of mountain bikes, and electric mountain bikes make riding easier. Although Germany is famous for its car culture, the government has been promoting the construction of bicycle infrastructure and accelerating the transition from cars to bicycles. With a population of more than 83 million, the electric mountain bike market in Germany has great potential. The German federal government plans to invest more than $1.02 billion in cycling infrastructure to support a national climate change protection plan, according to the European Cycling Federation. After the epidemic, the tourism industry has also gradually recovered, which can also boost the mountain bike market.
E-bikes have a 48% market share
E-bikes have a 48% market share in Germany and predict that the e-bike market will reach a milestone in 2023, "We expect e-bikes to surpass non-motorized bicycles for the first time this year in terms of unit sales, and in some product groups Among other things, such as mountain bikes or cargo bikes, we now have a very clear advantage in support vehicles in Germany".
According to the ZIV survey, by 2022, the average selling price of bicycles is 500 euros, and the average selling price of electric bicycles is 2,800 euros, including categories such as cargo bikes. Consumer demand for higher quality bicycle components has increased, with the premium segment clearly preferred.
-Gravity Ebikes
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21th/04/23